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HMHB to Compete in 2013 Text4baby State Enrollment Contest

Date: 12-07-2013

Aim is to reach 18,000 new moms each year throughout Hawaii with free health SMS service

HONOLULU ( July 11, 2013) --  With intent to reach the 18,000+ babies born each year in Hawaii, Healthy Mothers Healthy Babies Coalition of Hawaii (HMHB) announced its participation in the 2013 Text4baby State Enrollment Contest; a national competition to provide pregnant and new mothers with important information they need for their health and that of their babies.

Many infant mortality risk factors, such as short gestation, low birth weight and genetic conditions can be prevented with timely, high quality perinatal care. Through the text4baby service, HMHB seeks to address these issues in partnership with statewide nonprofits and government agencies, Hawaii health centers and birthing hospitals. Women who text "BABY" to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. 

“Research shows that women who use text4baby feel more prepared for motherhood because they are armed with the knowledge that leads to better health for them and their babies," said Lisa Kimura, executive director. “HMHB is excited to participate in the 2013 Text4baby State Enrollment Contest and is pleased to partner with text4baby to provide critical health and safety information to women who need it most.”

The top states that enroll the highest percentage of pregnant women and mothers in text4baby through Oct. 21, 2013 will be announced and recognized during the American Public Health Association Annual Meeting in Boston, Mass. in early November.  Since launch in 2010, text4baby in Hawaii has reached nearly 2,000 participants with the support of over 950 federal, state, local, and corporate partners who extend the text4baby message through their own outreach programs nationwide.

“Text4baby is launching the 2013 State Enrollment Contest – a friendly competition among states – to connect even more women to critical health and safety information,” said U.S. Health and Human Services Secretary Kathleen Sebelius. “In an effort to reach more women with important information related to the Health Insurance Marketplace, we are also collaborating with text4baby to promote maternal and child health through text messaging.”

“TheText4baby State Enrollment Contest is a great way for states to actively participate in making sure pregnant women and new moms across the country get the information they need on immunizations, appointments, resources, and other health and safety information,” said Sarah Ingersoll, text4baby director, National Healthy Mothers, Healthy Babies Coalition. “Text4baby is proven effective and with Healthy Mothers Healthy Babies Coalition of Hawaii’s help, more moms can get signed up to receive these valuable messages.”

National organizations that are supporting the 2013 State Enrollment Contest include:

○ American College of Obstetricians and Gynecologists (ACOG)
○ American Public Health Association (APHA)
○ Association of Maternal and Child Health Programs (AMCHP)
○ Association of State and Territorial Health Officials (ASTHO)
○ CityMatCH
○ March of Dimes
○ National Association of County and City Health Officials (NACCHO)
○ National Head Start Association (NHSA)
○ National Healthy Start Association
○ National WIC Association
○ Southern Governors’ Association (SGA)
○ The National Campaign to Prevent Teen and Unplanned Pregnancy

These organizations will be promoting the contest to their extensive memberships.

For more information visit www.text4baby.org or www.hmhb-hawaii.org.


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About text4baby
Text4baby is the nation’s only free mobile information service designed to promote maternal and child health through text messaging. A free service of the nonprofit National Healthy Mothers, Healthy Babies Coalition (HMHB), the Founding Sponsor is Johnson & Johnson. Founding partners include Voxiva, CTIA - The Wireless Foundation, and Grey Healthcare Group (a WPP company).Text4baby’s public-private partnership also includes over 900 national, state and local organizations including the American Academy of Pediatrics, American College of Obstetricians and Gynecologists, and Centers for Disease Control and Prevention. Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as immunization, nutrition, birth defect prevention, safe sleep, and developmental milestones. To learn more, please visit text4baby.org.

About Healthy Mothers Healthy Babies Coalition of Hawaii (HMHB)
We are a local nonprofit agency that is part of a national network of organizations and individuals committed to improving Hawaii’s maternal, child and family health through collaborative efforts in public education, advocacy and partner development. In addition to promoting maternal and child health, HMHB operates a confidential MothersCare Hotline and online referral resource to help Hawaii families obtain access to needs within each island community. Visit www.hmhb-hawaii.org.